Inside/outside?
Thursday, 18 June 2009
Wednesday, 17 June 2009
Hawaiian Tropic Display Board
you can click on the image to see more discussion in our 61382A Flickr group.
61382A@2009 - flickr
Please send your A0 panels to the flickr group I just created for 61382A.
Upload files in this format:
Resize the A0 file to A4, 72 dpi Jpeg
Tuesday, 16 June 2009
Internet advertising to reach 36% of all advertising by 2013
Internet advertising to reach 36% of all advertising by 2013
LONDON - UK internet advertising is expected to reach 36% of all advertising in the next four years, almost doubling its current position, according to PricewaterhouseCoopers, which advised firms to monetize their digital content.
PricewaterhouseCoopers, in its report into the UK entertainment and media market, said that UK internet advertising is expected to reach 36% of all advertising by 2013.
In April, PwC said internet ad expenditure grew by 17.1% year on year in 2008 to £3.35bn, an increase of £540m compared to 2007.
This increased its share of total UK ad expenditure from 15.5% to 19.2%. It now expects it to almost double.
PwC's report, its tenth forecasting entertainment and media earnings, revealed that the increase in advertising would happen over the next five years as digital technologies become increasingly widespread across all segments of entertainment and media.
However, at the same time PwC warned that companies must ensure they are monetising their digital content and capturing the revenues.
Phil Stokes said: "We anticipate fundamental structural change in many of the business models across E&M sectors to happen imminently.
"Perhaps surprisingly, a slowing economy will accelerate the migration to digital technologies among both providers and consumers of content, meaning the industry that went into the recession is very different from the one to emerge the other side.
"Segments will have to consolidate, the least loyal customers have already left, higher quality products will be valued by both consumers and advertisers, and digital distribution will have become mainstream -- commanding fees more in line with its value.
"For each of the industry's diverse segments, the winners will be those who focus on driving and leading change which delivers real value for consumers."
PwC also reported that the UK internet access market (wired and mobile) will increase at a compound annual growth rate of 7% from 2009 to 2013, an overall rise of 40% from $10.3bn to $14.4bn spend over the next five years.
Overall, PwC said that the UK entertainment and media market will experience a cumulative 7% decline in revenue from 2008 to 2010 from $92bn (£56bn) to $85bn.
The firm said a decline in advertising and change in consumer spending behaviour will push the market to its lowest revenue figures since 2005.
Following this low, the market is set to flourish, increasing to $98bn in 2013.
However, the only segments that will be larger in 2013 than in 2008 are internet access, internet advertising, TV subscriptions and license fees, filmed entertainment and video games.
Revenues in 2013 from television advertising, newspaper publishing, business-to-business publishing and consumer magazine publishing are all expected to be lower than in 2008.
Monday, 15 June 2009
Piers Morgan fronts UK launch of Burger King's Flame fragrance
Piers Morgan fronts UK launch of Burger King's Flame fragrance
LONDON - Burger King is launching its men's fragrance Flame in the UK with a campaign starring 'Britain's Got Talent' judge Piers Morgan, posing bare-chested on a cowskin rug.
Burger King boasts that Flame is the first fragrance to contain a hit of "flame-grilled beef".
The website promoting the perfume, firemeetsdesire.com, features former Daily Mirror editor Morgan -- or possibly a body double -- reclining naked except for a Burger King medallion and a strategically draped cloth.
Morgan periodically winks and the website plays a seductive saxophone track.
The company claims that the scent of meat is also the smell of seduction and has even roped in relationship expert Tracey Cox to support the launch with the advice that "anything that makes a guy smell more masculine could evoke a primitive Me-Tarzan, You-Jane type reaction from women".
The fragrance launches today at Selfridges and is being sold for £4.99 in the UK, compared with the $3.99 price tag for its US launch.
Flame is available online or through Red5, the high street gadget retailer.
It is made by Demeter, the company known for its range of fragrances mimicking everyday smells such as Laundromat, Dirt and Funeral Home.
It has also made fragrances based on other brands including the confectioners Hershey's and Jelly Belly.
Sarah Power, marketing director for Burger King UK & Ireland, said: "Customers love the taste of our world-famous flame-grilled beef, so we've bottled a hint of it to help people enjoy its unique power as a scent of seduction.
"In the current doom and gloom, Flame is the perfect gift for another or yourself to make you feel totally irresistible, bringing back a bit of feel good factor again."
Piers Morgan become a celebrity in his own right after being sacked as editor of the Daily Mirror in 2004 over faked Iraq War pictures.
He has published a successful memoir and gone onto forge a successful TV career as a judge on 'Britain's Got Talent' and 'America's Got Talent' and, in another beef-related marketing campaign, provided a voiceover for Marks & Spencer's food advertising.
Sunday, 14 June 2009
Drug ads pulled from buses despite zero public complaints
Drug ads pulled from buses despite zero public complaints
LONDON - The charity Release is crying foul after its ads carrying the message "Nice people take drugs" were pulled from London buses without a public complaint after media owner CBS Outdoor was advised the drug awareness campaign could potentially cause offence.
Release said the 'Nice people take drugs' strapline was intended to spark "a realistic and honest" debate on government's policies towards drug use in the UK.
The ads appeared outside and inside of a number of buses in London last week before CBS Outdoor scrapped the campaign after a complaint by one of the bus companies.
After the complaint, CBS Outdoor asked the Committee of Advertising Practice (Cap) how to proceed, and was told that the ads indeed could be seen as offensive.
However, Cap did not advise CBS Outdoor to take down the ads, nor has the campaign received complaints from members of the public.
CBS Outdoor pulled the plug on the campaign and suggested Release change the wording on the ads to include the words "also" or "too" to insure minimal offence to the general public.
Sebastian Saville, chief executive of Release, told the Guardian he was "deeply concerned" about CBS Outdoor's decision to remove the ads.
Saville said: "The 'Nice People Take Drugs' campaign is about getting people to think about drug use in our society and for politicians to stop being so frightened of having an open debate on how to more effectively deal with the current situation."
A CBS Outdoor spokesman said the inclusion of the campaign was an "oversight" and the company should have briefed Cap before running the ads.
The media owner said Release can re-run the campaign free of charge at the end of the month if the wording is changed.
Saville said Release is currently working on a new slogan.
Thursday, 11 June 2009
Cadburys CaraMilk Secret Revealed "Modern Dance" Advert
With a little playfulness, the feature of the Caramilk bar is interpreted through modern dance.
Wednesday, 10 June 2009
Tuesday, 9 June 2009
Monday, 8 June 2009
Subscribe to:
Posts (Atom)