Monday, 8 June 2009
Sunday, 7 June 2009
Good reference
This Italian design website is very inspiring. Check this out and be sure to browse through all the sections, good references.
Saturday, 6 June 2009
Romance de Amor
Playing my favourite piece, next to the Millennium Bridge, with St Paul Cathedral in the back, Isn't this great?
Thursday, 4 June 2009
ICOGRADA gallery
Have a look through the gallery in ICOGRADA, lots of insights for polishing your aesthetics, if not concept. Here's only one of the many.
Packaging is no good if the box is empty.
I sighted this line when I was in Cardiff university. It's stimulating. Can anyone figure out what's in it for you? Feel free to post your opinion here!
Wednesday, 3 June 2009
LUSH in Birmingham!
This is for Wingky! I took this when I was in Birmingham last week. Notice the Trains Not Planes poster? See CLIMATERUSH and you'll know what's it about.
David Copperfield
Job vacancy for final year students
Title: Graphic Design Executive (Government Office) (1 post only)
Responsibilities:
-To design and prepare artwork;
-To liaise with private contractors and to oversee printing work;
-To design and organize production;
-To prepare and vet publicity materials and provide logistics support;
-To conduct regular visits;
-To prepare reports and administrative work;
-To carry out any other duties as directed.
Requirements:
-High Dip in Graphic Design;-
"Grade E" in Chin & Eng(Syl B) in HKCEE;
-2 yrs post quailfication working experience in graphic design /advertising design;
-Good PC knowledge, e.g. Mac Illustrator CS3, Photoshop CS3, InDesignCS3, Acrobat 8, MS Word & Excel;
-Good commend of Cantonese, English & Putonghua;
-Knowledge in performing arts is preferred.
Application:
Interested parties, please send your update CV along with your address / expected salary and HKCEE results in MSWORD format to
contact@emasterhk.com
Responsibilities:
-To design and prepare artwork;
-To liaise with private contractors and to oversee printing work;
-To design and organize production;
-To prepare and vet publicity materials and provide logistics support;
-To conduct regular visits;
-To prepare reports and administrative work;
-To carry out any other duties as directed.
Requirements:
-High Dip in Graphic Design;-
"Grade E" in Chin & Eng(Syl B) in HKCEE;
-2 yrs post quailfication working experience in graphic design /advertising design;
-Good PC knowledge, e.g. Mac Illustrator CS3, Photoshop CS3, InDesignCS3, Acrobat 8, MS Word & Excel;
-Good commend of Cantonese, English & Putonghua;
-Knowledge in performing arts is preferred.
Application:
Interested parties, please send your update CV along with your address / expected salary and HKCEE results in MSWORD format to
contact@emasterhk.com
Tuesday, 2 June 2009
InnoCentre Open House
Dates: 4, 5, 16, 17 June 2009
Opening Hours: 13:00-19:00 InnoCentre has set to becoming the Hub of Design in Hong Kong, and since its establishment in November 2006, a cluster of master designers and new start-up companies have already moved into InnoCentre as tenants and incubatees. On June 4th, 5th & 16th,17th, a selected number of tenants and incubatees will open their doors to Hong Kong Public for visiting their offices, and to view their design works. The occasion will be both informal and fun, whereby you and friends will be able to interact with the designers and team at their work places. These designers are from a wide array of design specialties from local Hong Kong & overseas , to name a few - Product Design - Fashion Design - Jewelry Design - Visual and Media Arts - Interior Design - Design/Branding/Packaging etc. All interested guests or groups please register in advance by phone or email via: - InnoCentre Management Office Telephone (852) 2784 2666 or - Email info@innocentre.org.hk.
To learn more about the DESIGN incubation program please visit the following website:
http://www.hkstp.org/HKSTPC/en_html/en_full1_1.jsp
Humanitarian Lion
Here u go buddies, there is an idea of having the Humanitarian Lion award in every Cannes Lion International Advertising Festival.
I think it is a brilliant idea, and I am so exited about there is finally someone initial such move!
Check out what is happening here http://www.humanitarianlion.com/
And if you feel the same as I do. Join and support them, spread this message. Together you can make things happen!!!
Monday, 1 June 2009
Summary of the final presentation
Just a brief summary for your reference, please try to improve the PPT and the execution the best you can for the internal moderation on Friday.
Overall coments:
1. Please follow the structure of the creative brief and add stages of your idea development in the PPT.
2. Complete the RVJs with reflection, comments, annotations, so that t hey are in good order of development for someone to follow your creative journey easily.
3. Hand in the RVJs and a CD of your digital files on Firday.
Individual comments:
Gigi
Good balance of creativity and execution finally. The illustration approach is effective, please make slight modification as discussed in the crit. Try adding color if you like and see what's best. Do something to the ending of the radio ad, as spoken, break away from the cliche, and stereotypic ending. Consider using advertising on bus back or other media that could make the best shot to your TA. Last thing is 'got to be punctual!' - the plane won't wait!!! You will be in hot water next time you are late!!!
Wak/Brian
You have a split mind in concept and tone. 去到邊演到邊 is prompting the audience that CO is kind of flexible, they can be played anytime anywhere irrespective of location constraint. Is that really true? Even with the revolutionary idea of the MCO, there ought to be difficulties like sight and sound, make up (wether issue), crowd control, traffic, etc. How about a digital screen attached to public areas like bus stops, MTR stations, shopping arcades, etc for people to 'feel' the CO experience? The Youtube stuff has problem as raised in the crit. Arousing attention is one thing, relevancy is another. The audience need to know 'What's in it for me?' See what you can do with that.
Wingky
Marginally making use of the 'magic' of the punctuation mark and indeed, cleverly adapted. Respond to Flora's comment about using '?' or '!'. Make best use of art direction and treatment to stand out the difference using LUSH. Color, typo, and the right image and atmosphere please.
XTC
All in all well done. Except what've been mentioned in the crit, color, composition, adding images, copywriting, etc. Strongly suggest using 'Delay no more! Roy!', or 'Will you still love me tomorrow? Peggy?', or '11 kisses for your birthday' things like that, you know what I mean? Got to be punchy!
61382A
Well done guys! Very good potential to be adopted for our promotion this year. As spoken, add rhythm, change pace, add quirky images (of yourselves, classmates, campus, test shots, sketches, keywords, etc) to make it WOW! The card needs to be polished as said. With different material. and your USP is boundless creativity? or what? Need add course info and the course code more prominent!
Peggy/Yauling
Reasonable but... Show me what surprise I can have through reading. Use your drawing, it's good, see how it works for Gigi, you know? I'd expect to see more excitment coming from the book, as said.
Oksaki Land
Good insight, all in all a good effort and try. Result though limited by your technical competency by please try your best to make them look good, like what we said in the crit, find the right snacks, best color, composition, etc.
Red+
Good idea. I'd give it a go though it would be controversal. And so what? This is what it take at the end of the day, the gut to explore new land. Just refine your design as said and polish your PPT and please get all the USP and things right, otherwise, you will be scrutinized in the internal crit by other tutors.
Fung/Die
Dun no what happen? Why the change and not follow the refinement which you should do to improve your design. The problem is unclear message. If one cannot understand what the ad is about, it's finished, not to mention the I and R, you know?
Mike
Well done and I'm just worried about how it is presented. Be careful to show your audience why and how it is effective using the interactive media. and take them through the journey.
Well, comments are comments. If you have difficult, voice out.
Overall coments:
1. Please follow the structure of the creative brief and add stages of your idea development in the PPT.
2. Complete the RVJs with reflection, comments, annotations, so that t hey are in good order of development for someone to follow your creative journey easily.
3. Hand in the RVJs and a CD of your digital files on Firday.
Individual comments:
Gigi
Good balance of creativity and execution finally. The illustration approach is effective, please make slight modification as discussed in the crit. Try adding color if you like and see what's best. Do something to the ending of the radio ad, as spoken, break away from the cliche, and stereotypic ending. Consider using advertising on bus back or other media that could make the best shot to your TA. Last thing is 'got to be punctual!' - the plane won't wait!!! You will be in hot water next time you are late!!!
Wak/Brian
You have a split mind in concept and tone. 去到邊演到邊 is prompting the audience that CO is kind of flexible, they can be played anytime anywhere irrespective of location constraint. Is that really true? Even with the revolutionary idea of the MCO, there ought to be difficulties like sight and sound, make up (wether issue), crowd control, traffic, etc. How about a digital screen attached to public areas like bus stops, MTR stations, shopping arcades, etc for people to 'feel' the CO experience? The Youtube stuff has problem as raised in the crit. Arousing attention is one thing, relevancy is another. The audience need to know 'What's in it for me?' See what you can do with that.
Wingky
Marginally making use of the 'magic' of the punctuation mark and indeed, cleverly adapted. Respond to Flora's comment about using '?' or '!'. Make best use of art direction and treatment to stand out the difference using LUSH. Color, typo, and the right image and atmosphere please.
XTC
All in all well done. Except what've been mentioned in the crit, color, composition, adding images, copywriting, etc. Strongly suggest using 'Delay no more! Roy!', or 'Will you still love me tomorrow? Peggy?', or '11 kisses for your birthday' things like that, you know what I mean? Got to be punchy!
61382A
Well done guys! Very good potential to be adopted for our promotion this year. As spoken, add rhythm, change pace, add quirky images (of yourselves, classmates, campus, test shots, sketches, keywords, etc) to make it WOW! The card needs to be polished as said. With different material. and your USP is boundless creativity? or what? Need add course info and the course code more prominent!
Peggy/Yauling
Reasonable but... Show me what surprise I can have through reading. Use your drawing, it's good, see how it works for Gigi, you know? I'd expect to see more excitment coming from the book, as said.
Oksaki Land
Good insight, all in all a good effort and try. Result though limited by your technical competency by please try your best to make them look good, like what we said in the crit, find the right snacks, best color, composition, etc.
Red+
Good idea. I'd give it a go though it would be controversal. And so what? This is what it take at the end of the day, the gut to explore new land. Just refine your design as said and polish your PPT and please get all the USP and things right, otherwise, you will be scrutinized in the internal crit by other tutors.
Fung/Die
Dun no what happen? Why the change and not follow the refinement which you should do to improve your design. The problem is unclear message. If one cannot understand what the ad is about, it's finished, not to mention the I and R, you know?
Mike
Well done and I'm just worried about how it is presented. Be careful to show your audience why and how it is effective using the interactive media. and take them through the journey.
Well, comments are comments. If you have difficult, voice out.
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